The Informal Advisory Board

Over lunch yesterday with a public relations colleague of mine, we talked about how we use or benefit from our networks. My friend told me he uses an informal "board of advisers" at a monthly or quarterly lunch.

I think his recommendation of getting together with colleagues regularly is a great idea: bounce ideas off one another, bring up stuff you can't elsewhere, hear other people's challenges and so on.

My friend's "team" includes client-side practitioners at a utility, a food company, a non-profit and another agency. Their balance of views and ideas results in spirited conversation and a great cauldron of ideas and advice.

Look around you and consider it for yourself.

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