LinkedIn

This social networking site has had reams and volumes written about it. There probably isn't anything new I can impart except what I've learned from my personal experience. A few Rules of Thumb when it comes to using and being a part of the LinkedIn community:

• Tailor your profile to match your resume. It is a version of your vitae, after all.
• Be honest. State the facts in your profile.
• Ask for introductions, when appropriate. Be sure you know someone well enough to ask and then have a solid reason to want to be connected to the person you're asking about.
• Same goes for Recommendations: don't ask someone you hardly know to write one for you. And really don't ask them to write it and then say "just read my profile and write one." Yikes.
• Keep visible periodically, but not so much as to be an irritant. And avoid trite or personal comments following the "is" statement. Keep it professional.
• Be mindful of your brand and awareness of it.

There are many other things--this is a start list. for more, visit Guy Kawasaki's list at:
http://blog.linkedin.com/2007/07/25/ten-ways-to-use/

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