Relentless Live: at the NDCC September 3

On Thursday, September 3rd, I'll be presenting a seminar in the North Dallas Chamber of Commerce's Business Toolbox Series entitled “Using Networking and Social Media Tools to Build Your Brand and Grow Your Business"

The 7:30 am event is intended for business owners. Visibility and top-of-mind awareness are the keys to building your business. Over the past several years, I've used a number of tools and methods as a part of our strategy to build awareness of the Zachry Associates brand in the DFW Metroplex and beyond. By telling our story and sharing his examples, I hope to arm you with ideas and tools you can use yourself. In this presentation, I will cover how I have used these tools to build the ZA brand in the marketplace:

• Social media
• Blogs
• Face-to-face networking
• The US Mail
• Obvious things

For more information, please visit www.ndcc.org to register.

Relentless

Building Your Personal Brand

Your personal brand is who you are to the world. It is up to you to define it and shape it...and control it.

Robin McCasland of Buck Consultants advises that there are five things to keep in mind when you are building your personal brand:

1. Be choosy, be specific
2. Having an ego is not a crime
3. Pay attention to what others observe
4. Become part of a clique (get involved)
5. Get outside inspiration if you need it.

We'll take these on one at a time over the next few entries. This is good stuff and we all need to pay attention about how we are perceived by the world.

Relentless

This is an extract from a presentation by Robin McCasland of Buck Consultants given to the IABC Dallas chapter on 7/10/09.