Observing: More on Building Your Personal Brand

A great exercise in helping define your personal brand is to pay attention to what others say and note what they observe about you.

Our colleague, Robin McCasland of Buck Consultants, says to try this at home: sit with a colleague and use three words to describe each other. On paper:

• Describe yourself in three words
• How do others describe you? (in three words)
• Ask someone to describe you (in three words)

The results might be surprising, but it will give the both of you a simple starting place on who you are and what comprises your brand.

Relentless

Extracted from a presentation by Robin McCasland to IABC Dallas on July 10, 2009

Building Your Personal Brand

Your personal brand is who you are to the world. It is up to you to define it and shape it...and control it.

Robin McCasland of Buck Consultants advises that there are five things to keep in mind when you are building your personal brand:

1. Be choosy, be specific
2. Having an ego is not a crime
3. Pay attention to what others observe
4. Become part of a clique (get involved)
5. Get outside inspiration if you need it.

We'll take these on one at a time over the next few entries. This is good stuff and we all need to pay attention about how we are perceived by the world.

Relentless

This is an extract from a presentation by Robin McCasland of Buck Consultants given to the IABC Dallas chapter on 7/10/09.