In choosing an event to attend, don't always go by the price. Consider the audience, the location, time of day and who invited you (so you can gauge other attendees). I'll give you two examples:
A local chapter of a professional organization holds monthly happy hours. The locations are fun, the parking is free, I get the first drink for free and I can't spend more than $10 at the door.
The publisher of the metro business journal holds periodic by-invitation receptions at some nice places. The guest list includes C-level execs and the attendance is limited. The fee is higher ($35) than most, but drinks and food are free (at least the first two).
What are the differences?
Let's start with price. While the $10-and-under fee is attractive, because it is monthly and not limited, I may see some of the same folks. Are they decisionmakers? Is it too cheap? Perhaps the higher price makes the other event attractive?
The guest list--limited or not, they are different driven by two things: invitation and the host. And also by price. Hey, it's cool to pay more--must be exclusive!
Who attends? In both cases, business leaders and followers from the community. While similar, they are different and are both worth attending. Whether you are a job seeker or someone seeking a business alliance, missing one or the otehr keeps you out of circulation.
But be strategic and think your reasons for attending (or not) through.
Relentless
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