Observing: More on Building Your Personal Brand

A great exercise in helping define your personal brand is to pay attention to what others say and note what they observe about you.

Our colleague, Robin McCasland of Buck Consultants, says to try this at home: sit with a colleague and use three words to describe each other. On paper:

• Describe yourself in three words
• How do others describe you? (in three words)
• Ask someone to describe you (in three words)

The results might be surprising, but it will give the both of you a simple starting place on who you are and what comprises your brand.

Relentless

Extracted from a presentation by Robin McCasland to IABC Dallas on July 10, 2009